EMBA Subject List

This subject is designed to make students familiar with the range of decisions in strategic marketing management and planning and to develop skills in using a variety of analytical framework for making decision. It is also expected to develop the student’s skills in planning a variety of marketing management tools, ranging from new product entry strategy to international market product life cycle management and strategy.

This subject discusses the overall global environment impacting on businesses and the strategies used by companies around the globe in encountering the situation and dynamic changes faced. Discussion also includes topics like industry analysis, strategy formulation, and strategy implementation.

This subject is designed to enable students to understand a range of models and concepts for analysis of business activity and decision making pertaining to the operations of market economy. The subject provides understanding of both microeconomics and macroeconomics environment which affect business decision making by managers.

This subject is introduced to enable students to understand the main functions and role of management accounting in an organisation. In addition to that, students can distinguish costs in accounting and able to prepare financial and operating budgets. The relevance of knowing management cost accounting is that, it assists candidate to making accurate decision-making in organisation.

This is an introduction to the interaction between people, structure, environment and other organizational dimensions. Basically, the subject aims at providing an educational experience for students which will enable them to be equipped with theoretical concepts relating to organisational behavior and understanding of the nature and function of organisations, and groups and of individuals. Apart from being able to apply the knowledge in real workplace settings, participants would also have better understanding on managing both the micro and macro organisational issues.

This subject provides students with a broad understanding of strategic management concepts and theories and their importance and application to organisation, industry and society. It also will assist students in developing strategic-decision making skills and conducting case analysis. Additionally, it also makes students understand the roles and responsibilities of the key managers in strategic management positions within the organisation, with particular emphasis upon decision making at the business level.

The objective of this subject is to develop an understanding of key drivers of supply chain performance and their inter-relationships with strategy and other functions of the company such as marketing, manufacturing and accounting. The subject covers the major issues in SCM, including definition of a supply chain, role of inventory, advanced production-inventory models, supply contracts, bullwhip effect and information sharing, vendor-managed inventories and other distribution strategies, third-party logistics providers, managing product variety, information technology, SCM and international business.

Objectives of this subject is to provide the student with greater understanding of analytical skills for solving problems in project management, to learn mathematical models which aid in decision making process and to develop critical thinking and knowledge in project management’s theory and practices. Student also will learn how to use software packages in project management practices.

The objective of the subject is to provide students the knowledge and understanding on the basic concepts and application of the decision making process and problem solving, managing improvement and changes in an organization. This subject is designed to express organizational problems in mathematical terms in order to provide logical information for management decisions. Topics discussed include linear programming, decision theory, network and logistics modeling, operations models, forecasting and multi-criteria models.

This subject will expose students to the basic principles of financial management and its application in managerial financial decisions. Its structure will emphasize on the scope of corporate finance which include financial markets, financial statement analysis, financial planning and forecasting, profile of risk and return, time value of money, valuation of shares and bonds, capital budgeting and risk management.